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ABOUT PARKS ~ HALL

Parks-Hall is a multi-disciplinary arts advocacy and presenting organization dedicated to the development of the arts and the artists of the African Diaspora. Click to read more about our:

HISTORY
PURPOSE
FOUNDER
BOARD OF DIRECTORS:
CHRISTOPHER J. TYSON
RUSSELL RICKFORD
DERRY WATKINS
CANDACE JACKSON
PHILIP L. MCKENZIE
TODD N. TRIPLETT

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History
Parks-Hall was founded on the premise that the arts should be accessible to all, regardless of socio-economic status and societal station. With this in mind, the organization not only fights to provide opportunities for independent artists of the African Diaspora, but to offer an alternative to the monopoly of corporate-sponsored and fundamentally commercial art in underserved communities. Founded in 2002 by Todd N. Triplett, the Parks-Hall organization is based in Brooklyn, NY.

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Purpose

Throughout modernity, the arts have provided people of color around the world with a vital means of expression and survival in often-hostile environments. The work of artists of color has affirmed the humanity of all people while preserving the beauty and power of marginalized cultures. During the many human rights movements that roiled the twentieth century, the art of the oppressed reflected and helped shape campaigns for freedom, dignity, and self-determination. In America, black and Latino expressions from jazz to hip hop fought social injustice, transcended racial and ethnic boundaries, and contributed to a pluralistic national identity.


Today, however, the commercialized homogeneity of popular culture threatens the vibrancy and liberationist role of the urban arts. While black and Latino artists continue to envision a more humanistic, egalitarian America, many of their most visible peers seem to be veering away from socially conscious work. Indeed, the commodification of black and brown suffering increasingly generates huge profits for corporations and performers while compounding the exploitation of desperate inner cities. Meanwhile, members of such communities (particularly children) often have little access to artists who look like them and who are clearly committed to their empowerment.

Parks-Hall will end this imbalance. A comprehensive arts advocacy and training institute offering advanced instruction in the visual, performance, film, literary, and theatrical arts, Parks-Hall is committed to empowering young, community-minded artists of color. It seeks to develop professionals whose work ennobles human relationships, uplifts the disadvantaged, resists the degradation of minorities, and pursues social justice.

Although Parks-Hall is strongly anti-censorship, it seeks to expand the dominant discourse of urban art to more truthfully reflect the full range of expression in communities of color. Parks-Hall is inclusive and non-partisan. Yet it privileges art that fosters black-brown pride and dignity over art that emptily promotes violence and consumerism.

Parks-Hall is devoted to building an army of progressive urban artists—young creative people who are armed with the resources, awareness and knowledge to create works that fight hatred, racism, sexism, homophobia, violence and despair. Parks-Hall supports a democratic vision of the arts, and is committed to offering disadvantaged communities access to fine arts. It seeks to develop not just urban artists, but urban audiences.

Parks-Hall seeks to transcend traditional arts training by teaching the business of the arts and encouraging greater minority ownership and production. It is a clearinghouse for progressive urban art and a vibrant space for the pursuit of genius.

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Todd N. Triplett, Founder

Todd Triplett is the president and CEO of Parks-Hall Inc. Mr. Triplett's career as an artist began as a teen on the south side of Chicago. He discovered his talent for illustration and painting while attending Kenwood Academy, one of the city's few public schools with a commercial arts program. As a member of the hip-hop generation, he was quickly seduced by the expressive nature of the culture's emerging art forms, most notably graffiti. His pencils and paint brushes were soon replaced with spray cans in search of brick canvasses. Todd fancied himself an evangelist, spreading the hip-hop gospel whenever and wherever possible. Unfortunately, the City of Chicago did not share Mr. Triplett's sentiment. After a few minor brushes with the authorities, his efforts were redirected to the classroom where he excelled has a watercolor artist, winning several art competitions and scholarships.

He went on to attend Howard University in Washington, DC, where he earned a Bachelor of Fine Arts in Graphic Design. While attending Howard, Mr. Triplett quickly learned that the arts were in desperate need of advocates to defend their merit and societal contributions. During his final year of study, he found himself leading the fight to keep the doors of the only accredited College of Fine Arts on a historically black campus open. After leading several student protests as Vice-president of the College's student council, Mr. Triplett conceded the loss of the historic institution. As the College of Fine Arts was consumed by the Liberal Arts College as a result of budget cuts, the loss of one of the few institutions fostering the development of African-American artists was also lost. This loss fueled Mr. Triplett's commitment to become an advocate of the arts and promote diversity and multiculturalism across all artistic disciplines. The idea for Parks-Hall was born.

Mr. Triplett financed his college career by maintaining a full-time dual creative position at Burrell Communications Group, one of the nation's largest African-American focused advertising agencies. Shortly after graduation, he joined the Atlanta office of the agency. While at Burrell, Mr. Triplett created campaigns for major bands including Coca-Cola, McDonald's, and Procter & Gamble. In 1997 Todd received industry-wide accolades for his participation in the development of the "Voltron" campaign for the Sprite brand. This campaign was lauded for the seamless melding of cultural and iconographic imagery and positive social messaging. It resulted in pushing the Sprite brand to the No. 3 share position amongst carbonated soft drinks, the highest in the brand's history. The success of the socially focused campaign was the first in a series of events that formulated Mr. Triplett philosophy that the arts, if used responsibly, can be a strong catalyst for positive ideological change within our society and the world.

Upon leaving Burrell in 1998, Mr. Triplett co-founded Nomenudum, an Atlanta based advertising agency focused on creating cause-marketing campaigns geared toward the developing Generation "Y" and multi-cultural segments. Serving as the agency's Chief Marketing Officer, the agency acquired $1.5 million in client billings in less than two years. To date, the agency has created advertising for Coca-Cola, Nokia, McDonald's, Lugz Boots & Apparel, and Lauryn Hill's Refugee Project. Mr. Triplett sold his interest in Nomenudum in 2001, moving to New York to concentrate solely on the development of Parks-Hall.

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Board of Directors
Christopher J. Tyson
This academic tri-athlete has been awarded a Bachelor of Architecture from Howard University, Master of Public Policy from Harvard University, and is currently a candidate for a Juris Doctorate at Georgetown University Law Center. He has professional experience in policy and co-founded Zapzoom, Inc., a strategy and marketing consultancy. Christopher has volunteered in the Boston prison system, and looks forward to continuing the tradition of giving back through Parks-Hall.

Russell Rickford
Russell Rickford received his Bachelor's degree in journalism from Howard University, and a master's in African-American Studies at Columbia University where he is currently a PhD candidate. Russell is the author of Betty Shabazz: A Life of Malcolm X (Sourcebooks, 2003). Along with his father, Stanford linguist, John Rickford, he is the coauthor of Spoken Soul: The Story of Black English (John Wiley & Sons, 2000), a recipient of the 2000 American Book Award. Russell remains devoted to progressive politics as a lecturer on the Black experience, a supporter of independent black institutions, and a board member of Parks-Hall.

Derry Watkins
Entrepreneur, Derry Watkins has owned a successful game development and marketing firm, Anomaly Games, LLC, since 1998. Prior to his entrepreneurial venture, he held a coveted Jr. Art Director position at Burrell Communications. A graduate of Howard University's Advertising program, Derry lives in Los Angeles and continues to give back as a volunteer with Compassion in Action, the Harlem Youth Court program, and as pro bono web and graphic design consultant to charitable organizations.

Candace Jackson
Masterfully guiding between the business and art worlds, Candace Jackson is a professional philanthropist. Graduating from Howard University Theater Arts Administration program and earning a MFA from the Yale School of Drama Theater Management program, she has gained a technical arts education and learned to thoroughly manage the business of the arts. Candace is currently the Director of Operations for the Apollo Theater Foundation, Inc. and has held positions with the Upper Manhattam Empowement Zone (UMEZ), The Yale Repertory Theater, and the New Haven International Festival of Arts & Ideas. She serves on the Theater Panel of the New York State Council on the Arts (NYSCA), the Harlem Arts Alliance (HAA) Strategic Committee, and now Parks-Hall.

Philip L. McKenzie
A graduate of Howard University and Duke University's Fuqua School of Business, Philip McKenzie contributes a wealth of knowledge, particularly in the area of finance. With a rich professional experience, he has matriculated as an employee of Natwest/Fleet Bank, Prudential Securities, as well as powerhouse, Goldman Sachs. Philip continues to excel in his field, while contributing to his community as a supporting partner of the Alvin Ailey Dance Theater and board member of Parks-Hall.

Todd N. Triplett (see FOUNDER'S BIO )

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